Every year in November, the otherwise industrial city of Eindhoven transforms into a magical fairy tale of light, known as GLOW Eindhoven. This annual light art festival attracts thousands of visitors from all over the world who come together to enjoy the breathtaking open-air exhibition of innovative light artworks created by international artists using new media technologies, such as computers, sensors, animations, and projections. The fusion of art, technology, and architecture creates a bewitching experience for visitors of all ages.